Home Ads*Miscellaneous* AkzoNobel Inc. – Gold Key 2021

AkzoNobel Inc. – Gold Key 2021

by Toni Rahn

AkzoNobel’s CERAM-A-STAR® 1050 Select color palette program makes color complexity a thing of the past and helps drive consistency and availability of popular colors.

Developed specifically for use with CERAM-A-STAR® 1050, the market-leading silicone-modified polyester (SMP) coating, CERAM-A-STAR 1050 Select ensures the same exceptional product only performance and warranty, now with the benefit of a standard color palette program. 

It provides businesses with many benefits and helps coil coaters, service centers, distributors, OEMs and regional rollformers to specifically improve product availability, reduce inventory costs, turn projects around more quickly and drive concentrated color volume and consistency. 

The CERAM-A-STAR 1050 Select program is ideal for customers in the building and construction segment. By providing the most popular coil industry colors on demand, the standard color program optimizes business and drives operational efficiency through the entire coil distribution channel.

For coil coaters, CERAM-A-STAR 1050 Select reduces overall complexity and drives volume and demand of standard colors. Longer runs of popular colors and less color switch-outs improve productivity, as customer orders are driven by standard color options. In addition, AkzoNobel optimizes processes through production and delivery and improves cost structure and planning. This all adds up to improved efficiencies and enriched customer satisfaction.

For service centers and distributors of painted coil, CERAM-A-STAR 1050 Select drives operational efficiency by reducing color complexity and increasing on-demand availability for high-moving colors. The program drives volume of standard colors and lowers risk associated with stocking slow-selling colors. In addition, enhanced color service tools such as the AkzoNobel Canopy app can support and guide your customers through the standard color palette while communicating with customers. 

The benefits for OEMs and regional rollformers are also second to none; CERAM-A-STAR 1050 Select takes the industry-leading product performance of CERAM-A-STAR 1050 and combines it with improved availability of standard colors with immediate product availability.

“The CERAM-A-STAR 1050 Select standard color palette program is our latest advancement in the high-performance coil coating market. It enables each step of the value chain to improve product availability and reduce inventory costs through targeted color selections. This in turn speeds up the process on projects and enhances concentrated color volume and consistency,” said Manoel Rodrigues, Regional Commercial Director, Metal Coatings, Americas.

The CERAM-A-STAR 1050 Select color program is further supported by AkzoNobel’s suite of digital color tools, accessed through its Canopy app. The Canopy app includes information and tools on color selection, color sensor integration, RAL standard search and color visualization as well as standard color palette tools.

For more information on CERAM-A-STAR 1050 Select, contact a local AkzoNobel representative or visit coilcoatings.akzonobel.com/us/ceram-a-star.

coilcoatings.akzonobel.com/us | 614-294-3361

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