By Randy Chaffee
Many of us have somewhat of a “go-it-alone” mindset. This independent nature finds deep roots in our post-frame building industry, but we can benefit from taking advantage of all that trade associations can offer. I’ve personally found that belonging to them is vitally important.
Regardless of how long you’ve been involved in the industry, there’s so much opportunity in being a part of associations. If you’re new to the industry, you’ll be exposed to many educational opportunities, as there are endless benefits for educational courses and certifications. Often, technical support is available. Legal and code assistance? Many times, yes! Marketing help and sales training is also generally there for association membership. And networking.…Oh, the opportunities of networking!
What about long-time industry professionals? We don’t need associations, right? We’re good on our own, so we may think there’s no need. Wrong! Regardless of where we are in experience, there’s always a great deal to learn or teach. There’s so much benefit that comes from belonging.
A shoutout here to the more seasoned veterans of our industry. Give back, my friends. If you’ve been blessed to learn and experience a level of success built on years of hard work and hard knocks, then step up, step in, and give back. One thing I’ve found is that the more we give without expectation, the more we get back. We’ve all had help over the years. Maybe it was from an association or maybe not, but we surely had help.
Before we get into some ways we can be involved with trade associations, let me point out that I’m walking the talk. Have I always been this way? Not really, but I can attest to the fact that once you commit to an all-in involvement, many things change. I’m currently involved with three trades associations. I’m an associate member of the Midwest Roofing Contractors Association (MRCA) and a member of the Board of Directors of the Buckeye Frame Builders Association (BFBA) and the National Frame Builders Association (NFBA). I bring this up because I understand the time it takes but fully appreciate what this collaboration brings. Let’s cover a few of the inherent benefits.
The Power of Numbers: Agency and Legislative Influence
Consider the power of numbers. Most trade associations support the industry with local, state, and federal code agencies. This can include any or all areas such as code compliance, safety, and other legal aspects of doing business in our respective industry. There truly is a power in numbers when our association representatives meet with these different agencies. It would be impossible to represent each of our individual issues or concerns and traverse the long and winding road that’s usually involved. Our support in numbers and financial support via membership allows our association staff to pursue many important issues on our behalf.
When it comes to legislation, there’s an undeniable truth: there is strength in numbers. As individual professionals or small businesses, our voices often go unheard amidst the cacophony of competing interests. However, as members of a trade association, we gain access to a collective voice that can influence policy and legislation in ways we could never achieve on our own.
Trade associations have the resources and expertise to monitor legislative developments that impact our industry. They employ lobbyists who are skilled in the art of advocacy, ensuring that our interests are represented at the local, state, and federal levels. These associations understand the intricacies of the legislative process and have established relationships with key policymakers.
Staying Ahead of the Curve via Educational Opportunities
We are well into an era where change is the only constant, which makes staying ahead of the curve paramount. Trade associations recognize this and offer a wealth of educational opportunities designed to keep their members at the forefront of their industries. From workshops and seminars to conferences and webinars, these associations provide access to cutting-edge knowledge and best practices.
Educational programs offered by trade associations are often tailored to address the specific needs and challenges of their members. Whether it’s informing members about regulatory compliance, mastering new technologies, or honing leadership skills, these programs are designed to equip professionals with the tools needed to succeed. Moreover, the instructors and speakers at these events are typically industry experts who provide insights that are both relevant and actionable.
For the busy business owner or sales pro who spends countless hours on the move, the convenience of online learning offered by many trade associations is a game-changer. Webinars and virtual conferences allow us to participate in professional development without the need to travel, ensuring that we can continue to grow and learn, no matter where the road takes us. Nothing beats the in-person opportunities offered by association events and trade shows, but virtual events are invaluable to stay informed during our increasing demand on our time.
Building Lasting Connections via Networking
Besides the tangible benefits of legislative influence and educational opportunities, trade associations offer something else equally valuable: networking and fellowship. Although we now live in a world where digital communication often replaces face-to-face interaction, the opportunities provided by trade associations to build genuine connections are invaluable.
Networking within a trade association allows us to connect with peers and professionals who understand the unique challenges and rewards of our industry. These connections can lead to valuable partnerships, collaborations, and friendships. They provide a support system where we can share experiences, seek advice, and offer encouragement. There’s no need to be on an island by ourselves.
Let’s use these events, whether virtual or in-person, to foster and exchange ideas, celebrate success, and commiserate over shared challenges. This alone can be motivating and reassuring. Keep in mind that these networking opportunities extend beyond our immediate peers and can include access to and relationships with industry leaders, suppliers, and influencers. Doors can open to new opportunities for career advancements, mentorships, and business partnerships. Go engage!
Engage both sides of the aisle, so to speak. Associations have a unique way of bringing suppliers and builders together with one common interest … the betterment of the industry. On the trade show floor, we may fall into our traditional roles of buyer or seller. This is important and necessary, of course. However, within the realm of the association, we’re not coming from a transactional perspective but from a shared desire to find ways to build our industry together. Without a strong industry, the transactions become not so important right? The additional advantage here is that when both sides of the aisle step out of their role, many deeper and longer-lasting relationships happen. Professional relationships are fostered and an understanding of the importance of both is recognized and appreciated.
Next Steps
First, make a commitment to become involved. Become a member of the trade associations that serve our industry. That could be as simple as joining, attending, and participating at your level of comfort. Simply doing this will elevate your knowledge and level of competency more than you realize.
Are you already there or ready to make a leap of commitment? See how you can be involved. Do you have years of experience in an area? Maybe in a certain construction technique? If you’re a financial guru, bring it! If you’re a brand expert, business coach, or trainer, share your knowledge. While we may not admit it, we can all use this kind of help. What about legal, safety, or codes … is this your area of expertise? Sales and marketing? Social media? There are so many ways you can bring your area of expertise to these industry groups. Most association conferences have a need for speakers and demonstrations. Maybe you can help fill these roles.
In-Person and Digital involvement: Take a Hybrid Approach
Whatever we do, think hybrid. Rather than be of a single mindset, let’s be receptive to all opportunities and immerse ourselves in this exciting industry. Thinking hybrid means to be an out-of-the-box thinker. Actually, let’s work to see no box at all.
One thing the pandemic taught us was to be adaptable. We learned to go from the way we always did things to a very new way … and very quickly. Was it confusing, scary, and even painful at times? You know it was! However, we adapted, right? Out of necessity, we learned new ways to go to market using more technology to our advantage. Even if we settle back into our old ways somewhat, we’re hopefully holding on to some of the new things we learned.
As we pursue a more active approach to supporting our trade associations, let’s do so from the hybrid mindset. It’s no longer just “wait until the next meeting.” So much is available via social media, webinars, Zoom, and Teams meetings, it almost takes the excuses away, doesn’t it?
Be an engager and let’s help grow our trade associations. They’ll only be as powerful and advantageous as the membership involvement. Let’s GO! RB
Randy Chaffee brings four-plus decades of experience to the post-frame and metal roofing industries. A board member for the Buckeye Frame Builders Association and the National Frame Builders Association, his podcast is available at facebook.com/BuildingWins. No web access? Call (814) 906-0001 at 1 p.m. Eastern on Mondays to listen.
