By Rural Builder Staff
Architectural Ceramics, Inc. announced its new trade name, Architessa, and updated branding assets. The rebrand of the 35-year strong women-led residential and commercial tile business includes launching a new e-commerce website, www.architessa.com, as a resource for homeowners, A&D, and the trades. With over 100,000 choices, they’ve been known as the librarians of tile, calling themselves Architessans. The website will launch with 5,000 favorites. Architessa desires to help elevate tiled spaces and gain prominence both locally and digitally. The new name also opens the door for additional related surface products.