Lakeside Construction Fasteners (LCF) announces the promotion of Kris Rose to the position of National Sales Manager, effective March 13, 2026.
As the organization continues to evolve following the recent acquisition by DMI Direct Metals, LLC, they remain committed to strengthening the leadership team with individuals who embody their core values of excellence, integrity, and relentless service.
A Vision for Growth
In this new role, Kris will oversee the national sales strategy, managing regional teams and driving the expansion of their footprint across the country. Kris brings a wealth of industry knowledge and a proven track record of building meaningful, long-term relationships with customer-partners.
Looking Ahead
Kris will lead the way to:
- Enhanced Customer Support: Streamlining our sales processes to ensure our customer-partners receive the fastest, most reliable service in the market.
- Strategic Expansion: Identifying new market opportunities to bring LCF’s premium product lines to a broader audience. Offering new standing seam clips and low slope fastener solutions.
- Team Development: Mentoring our growing LCF SalesForce (inside & outside) to maintain the highest of standards that define LCF BRANDZ.
Since the “greenfield” beginnings of this company, we have stayed true to the idea that our people are our greatest strength. Kris Rose exemplifies this “boots-on-the-ground” dedication, and I have full confidence that our sales team will reach new heights under his leadership.














