METALCON (metalcon.com), the metal construction industry’s only global event dedicated to the application of metal in construction and design, returns to Atlanta for its 2024 tradeshow and conference. This will be the event’s seventh time in Atlanta. Contractors, architects, engineers, designers, developers, owners, fabricators, manufacturers, and suppliers from 50+ countries attend each year to learn and explore. Industry experts from 225+ leading companies showcase the latest products, solutions, and game-changing technologies while sharing their knowledge. 

Along with a robust exhibit hall, new programs, pavilions, and unique opportunities, METALCON will highlight metal-based design solutions, best practices, construction technology, codes and standards, and sustainability, creating a dynamic and immersive experience. Also new this year, METALCON has attained Florida contractor continuing education accreditation.

METALCON Educational Opportunities and Professional Development

From intensive pre-show workshops beginning on Tues., Oct. 29 to 35+ free educational sessions conveniently located inside the exhibit hall to inspiring keynotes, top industry experts will share their knowledge with attendees who are eligible to earn nearly a year’s worth of continuing education credits (CEUs), including AIA learning units, among others. 2024 sponsors include Mill Steel Company (premier level), Flack Global Metals (diamond level), CIDAN Machinery Inc., (diamond level), and others, along with long-time partner, the Metal Construction Association (MCA).

Kickstart the Mornings with Engaging Sessions

On Wednesday at 8 a.m., join others for “Building Smarter: The Impact of our Changing Weather and Climate on Construction.” Then on Thursday at the same time, don’t miss out on the choice between two compelling sessions: “The New World of Metal: How Technology and AI Can Affect the Metal Industries” or “Metal Composite Material (MCM) Building Code Fire Requirements.”

Keynote Speakers

Keynotes include former National Football League Most Valuable Player and Super Bowl Champion quarterback, Joe Theismann, who will present his “Game Plan for Success” on Wed., Oct. 30 at 9 a.m., drawing parallels between winning in football and in business.

On Thurs., Oct. 31 at the same time, Dr. Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., a Baltimore-based economic and policy consulting firm, will present “The Good, The Bad, and The Ugly: Financial Outlook and Trends for Metal Construction.”

On the closing day of the show at 9 a.m., Dr. Melissa Furman will present “Relevant Leadership: Navigate, Empower, Transform.” Furman continues to captivate and inspire audiences, building on the phenomenal success of her 2022 session, which has garnered over 41,000 views on YouTube. She will empower attendees with actionable strategies to enhance critical leadership capabilities such as self-awareness, adaptability, and trust building.

State of the Industry

Join industry experts and leaders from the MCA for a special State of the Industry panel presentation on Wednesday at 11:45 a.m., to discuss current and future opportunities and challenges facing the metal construction industry such as recent technical developments, upcoming regulatory issues, resiliency in a turbulent building market, the superior sustainability of metal substrates and more.

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Metal Mastery Area Offers Training for Metal Roofing Installation

By Mark Swagerty, Exhibit Sales Manager, METALCON

Metal roofing continues to claim a larger part of the market and with that growth, there is a demand for more qualified installers. METALCON is offering the opportunity to obtain hands-on experience, observing and installing metal roofing on the trade show floor. For those interested in learning how to install various types of metal roofing, METALCON will offer a variety of opportunities. 

New to the tradeshow in 2024 is the Metal Construction Association’s Metal Mastery area (metalcon.com/mastery). “Metal’s growing popularity and market share requires that contractors and installers understand the nuances and proper techniques for forming panels and installing metal roofing systems,” said Judy Geller, Vice President, METALCON. “Understanding such factors leads to improved contractor efficiency and heightened building owner satisfaction.”

In this series of clinics, presenters from the Metal Construction Association (MCA) and Metal Roofing Alliance (MRA) will discuss industry best practices for the installation of metal shingles, standing seam roofing panels, retrofit systems, and demonstrate proper techniques for onsite roll forming and machine maintenance.

“MCA is getting more and more inquiries about metal roofing,” said Jeff Henry, MCA Executive Director and coordinator of the Metal Mastery area. “Contractors have shown great interest in learning more about the proper installation techniques for metal roofing systems. METALCON provides an excellent opportunity en masse.”

The MRA cites data from two independent research sources, FMI and Freedonia, showing the share for residential metal roofing in the United States continues to grow. The newest market data indicates that metal is now capturing roughly 18 percent of the residential roofing market. Statistics show “the re-roofing market is strong for metal roofing, which may also be due to the increasing frequency of weather-related disasters, which is growing demand for more resilient, longer-lasting building materials.”

Renee Ramey, MRA executive director, said, “It makes sense that homeowners who have lived through devastating climate disasters and have experienced costly repairs or the need to reroof completely, would choose stronger, longer lasting, and more durable materials designed to better withstand severe weather extremes. We are seeing this proven out in various market research studies covering the U.S. and Canada.”

Returning to the trade show floor is the popular METALCON Training Zone, where John Sheridan of Sheridan Metal Resources will head up demonstrations and education using a variety of mockups and materials including painted steel, aluminum, zinc, and copper. Sheridan’s training will focus on proper detailing and tool usage.

“We’re excited about conducting the METALCON Training Zone again,” Sheridan said. “We have help from Drexel Metals, Diamond Steel, and Malco Tools. Our European presence will be with Roofinox stainless steel products from Austria, Mazzonetto aluminum products from Italy, and VM Building Solutions from Belgium. Our hands-on training sessions will be in English and Spanish.”

Adjacent to the Training Zone is more metal training and certification offered by the National Roofing Contractors Association (NRCA). “NRCA PROCertification is the roofing industry’s official badge of excellence for roof system installers,” said Jared Ribble, NRCA Vice President, Certification. “With NRCA PROCertification, the standard for roof system installation has been set, proving certified installers have the skills and extensive experience required to deliver quality installations. PROCertification is designed to recognize and verify the expertise of experienced roofers, thereby promoting professionalism and ensuring high-quality workmanship across the industry.

“The certification not only benefits individual roofers by enhancing their credibility and career prospects, but also serves as a mark of quality assurance for contractors and clients. Employees can confidently hire certified roofers, knowing they meet the industry’s highest standards, which helps in reducing the risk of installation errors and potential liabilities. NRCA PROCertification aims to foster a more skilled, reliable, and safety-conscious roofing workforce, which in turn contributes to the overall advancement and reputation of the roofing industry.”

This demand will certainly increase the opportunities for those capable of installing metal roofing. Visiting the Metal Mastery area at METALCON is a great place to be introduced to or brush up on installation techniques.

Metal Mastery Demo Sessions

Wed., Oct. 30; Show Hours: 10 a.m. – 5 p.m.

• Standing Seam: 11 a.m. – 12 p.m.

• Retrofit Systems: 1 p.m. – 2 p.m.

• Metal Shingles: 3 p.m. – 4 p.m.

Thurs., Oct. 31; Show Hours: 10 a.m. – 5 p.m. 

• Retrofit Systems 10:30 a.m. – 11:30 a.m.

• Metal Shingles 12:15 p.m. – 1:15 p.m.

• Roll Forming 2 p.m. – 3 p.m.

• Standing Seam 3:45 p.m. – 4:45 p.m.

• Fri., Nov. 1: Show Hours: 10 a.m. – 3 p.m. 

• Roll Forming – Live demonstration – 9 a.m.

Learning Centers

Check out METALCON’s free education sessions. These 60-minute sessions from 10:15 a.m. to 2:30 p.m. on Wednesday and Thursday are organized into three centers on the show floor: Best Practices, Technical Know-How, and the New Building Performance Learning Center. Attendees can earn up to 12 hours of CEUs.

Additionally, METALCON continues to offer in-depth workshops this year on the Tuesday, Wednesday, and Thursday of the show to provide cutting-edge education and training that cannot be found elsewhere. For a small fee, attendees will be armed with new information, fresh ideas, and strategic direction to address some of the major issues facing the construction industry today, including:

• Impact and Utilization of AI on the Construction Industry

• Utilizing MCM in Modern Design Including Fire Prevention

• Metal Roof Installation Training Certificate Program

• Rollforming for the Metal Construction Industry

• Metal Roofing from A (Aluminum) to Z (Zinc)

• Low Slope Detailing Workshop — Certificate Course

• Mergers and Acquisitions Essential Workshop

S-5! to Present Three Seminars with Continuing Education Credits

S-5!, a supplier of metal roof attachment solutions, will present three accredited educational sessions. 

• Thurs., Oct. 31, 8:30 a.m.: Rob Haddock, CEO/founder of S-5! and director of the Metal Roof Advisory Group, will present “Metal Roofing From A (Aluminum) to Z (Zinc).” Known as the best “crash course” available for all in-industry personnel, it includes technical information presented in a common-sense fashion that makes the art and science of metal roofing clear, concise, and understandable. Contractors, salespeople, architects, specifiers, roof consultants, engineers, building owners, and maintenance staff will all benefit from attending.

• Thurs., 1:30 p.m.: S-5! Research and Development Director Ricardo Barroso will present the technical session, “Holding Strength Comparison Between Short Rail and Direct Attachments on Racking Systems on Metal Rooftop for Solar Applications.” Barroso oversees product development, compliance, and application engineering at S-5! and will review wind uplift load test data to compare a commercial short rail with a direct attachment metal bracket on an exposed-fastened metal roof panel. He will analyze the engineering calculations and discuss the financial benefits of adopting a more robust uplift resistance system.

• Fri., Nov. 1, 10:30 a.m.: sales expert David Stahler of S-5! will present “Sales 101: Successful Sales Strategies from Cross-Selling to Up-Selling.” Selling products or services has never been more challenging. It takes extensive knowledge, a deep understanding, a well-developed strategy, and the ability to build relationships. Stahler brings nearly 30 years of experience in sales, marketing, business development, and change management, applying a results-driven, sales-oriented approach.

METALCON Training Zone

Back by popular demand and proudly sponsored by Sherwin-Williams, the METALCON Training Zone returns to offer hands-on training for roofing contractors. This dedicated area features live demonstrations and education using a variety of mockups and materials such as painted steel, aluminum, zinc, copper, and other exotic materials. Training will emphasize precise detailing and the use of appropriate tools, equipping contractors, remodelers, and other professionals to elevate their skills, ensuring the best, most efficient, and cleanest work when installing various metal roof systems (conducted in English and Spanish).

For Architectural Design Professionals: The Design District@METALCON

The Design District@METALCON, sponsored by PPG and produced in partnership with AEC Daily, offers an unmatched opportunity for architectural design professionals to immerse themselves in the world of metal design and construction with curated education, targeted networking, and access to innovations that can elevate their expertise and inspire their approach to the application of metal. Explore the agenda and education sessions led by esteemed thought leaders, award-winning architects, and industry experts.

Future Leaders of METALCON

Join the future leaders of the industry! METALCON 2024 is the gateway to unparalleled opportunities for future leaders’ professional growth, networking, and education. Future Leaders is a program for rising stars, up-and-comers, management trainees, apprentices and others, roughly ages 40 and under, ready to take their career to the next level.

“Collectively, these events offer abundant opportunities for participants to exchange ideas and forge valuable connections all in one central location,” commented Judy Geller, METALCON Vice President. “This is a cornerstone benefit that METALCON uniquely offers.”

More Networking Than Ever

METALCON is introducing a variety of networking events to foster communication and collaboration among industry peers. From the lively Metal Mash Up Welcome Party and engaging speed networking to international matchmaking opportunities and insightful Metal Minds in Motion Roundtable discussions, attendees can also enjoy simulated golf sessions at The Back Yard and unwind at the 19th Hole Reception. Metal and Mimosas will be back following the success of last year’s launch of the women’s program. These events offer abundant opportunities for participants to exchange ideas and forge valuable connections.

Women in Metal Construction

Opening day kicks off at 7.30 a.m. on Wednesday with Metal and Mimosas, Women can enjoy a morning filled with the perfect blend of breakfast, networking, and discussion while gathering alongside fellow inspiring and collaborative women who are shaping the industry and encouraging success. Space is limited and available on a first-come, first-served basis. Women can register online.

Speed Networking at The Exchange — New This Year 

Later on Wednesday at 3 p.m., METALCON will host an engaging speed networking event at The Exchange, a designated area on the show floor dedicated to networking. Meet more industry professionals in one hour than in one day! Connect with potential partners, clients, and peers in a fun, fast-paced environment. Share and receive valuable insights and ideas with like-minded professionals. Form meaningful connections that can lead to future collaborations and opportunities. Pre-registration is required.

Metal Minds in Motion Roundtables

Also taking place at The Exchange on Thursday at 3 p.m., the Metal Construction Association will host a series of insightful roundtable discussions on topics such as “Adding Metal to Your Business”; “Workforce Development in Metal Construction”; “New to Metal? — A Beginner’s Guide to Metal Construction”; and “Metal Myths Busted: Separating Fact from Fiction in Metal Construction” and other timely topics related to industry challenges and opportunities.

International Matchmaking Forum

Also on Wednesday at 3 p.m., the International Matchmaking Forum will provide an opportunity for international exhibitors and U.S.-based distributors to connect and engage in personalized, pre-scheduled one-on-one meetings. Discuss and be among the first to do business with the newest products and solutions in the industry. Register online.

Unwind with METALCON Entertainment and social events

Metal Mash-Up Welcome Party

Wednesday wraps up with a welcome party on the show floor in the central aisles beginning at 4 p.m. Don’t miss this opportunity to meet industry colleagues and make new connections.

The Back Yard

Each day during show hours, attendees can escape to The Back Yard, a relaxing new area on the show floor. Throughout each day, attendees can play simulated golf and compete for prizes, awarded on the final day of the show. On Thursday afternoon, the 19th Hole reception will take place. Attendees can unwind and wrap up their day networking with colleagues at this special event.

METALCON Awards

METALCON Top Product Awards

On Thursday at 2:30 p.m., top product award winners recognizing the most innovative products and technologies shaping the metal construction industry will be announced. Apply online.

METALCON Hall of Fame Awards

Also at this time, the prestigious Metal Construction Hall of Fame Awards will honor visionary leaders in the metal construction industry. Now in its eighth year, the Hall of Fame identifies contractors, manufacturers, and friends of the industry who make a difference each year. “We eagerly anticipate our return to Atlanta, a premier destination for METALCON,” remarked Judy Geller, METALCON Vice President. “We have a host of new networking opportunities, exciting hands-on training sessions, new educational programs, and exceptional keynote speakers lined up. Be sure to visit The Deck, conveniently situated near registration, to meet our team, network, or simply unwind.” 

METALCON Honoring Veterans Through Semper Fi & America’s Fund (The Fund)

Each year, METALCON gives back to the local community where the show takes place. METALCON is proud to announce its ongoing partnership with Semper Fi & America’s Fund (The Fund), a non-profit organization dedicated to helping veterans in all branches of the military. On the closing day of the show, a check presentation ceremony will be held at The Deck at 1 p.m., together with local representatives of The Fund. RB