Shield Wall Media, publisher of Rollforming Magazine, sister publication of Rural Builder, and owner of the Construction Rollforming Show, has announced a website devoted exclusively to the roll-forming industry is up and running. The launch of is part of ongoing changes the company is making to bring information relevant to the everyday challenges of construction rollformers front and center.

“The launch of the new Rollforming website is the first step in an exciting new direction for Shield Wall Media,” said Gary Reichert, Owner and Publisher of Shield Wall Media. “Growing our digital presence in the specific niches related to our individual magazines will open many doors. In addition to growing our newsletter and digital subscriber lists, it will create a mechanism for us to generate data and conduct market research. This has been painfully lacking in our little corner of the construction industry. Some of the information will remain proprietary, but my intent is to make the majority freely available to our readers and advertisers. Accurate information is one of the keys to helping our industry out-compete other building sectors.”

 Sharon Thatcher, Editor of Rollforming Magazine, added, “Since launching Rollforming Magazine in 2018, one of our ultimate goals was to create a website that was equally devoted to construction rollformers. Once sharing a website with other construction titles in our company, the new website stands alone to give undivided attention to the unique goals and challenges of the industry. It’s a great time for the roll-forming industry, and on, we wish to bring you the information you need to operate successfully.”

The website has been streamlined to be straightforward and user-friendly on smartphones and tablets as well as desktop computers, so readers can access helpful information on the go. Years of compiled wisdom are readily accessible, 24/7, in one easily searchable website. 

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